Fundraising Website for a State Senate Campaign
Missouri State Senate candidate Stephen Webber needed a website to tell his powerful story, engage volunteers, motivate donors, and most importantly, generate funds for his race.
Stephen Webber is a candidate for Missouri State Senate District 19. The campaign approached our Crowd looking for a website that would tell the story of Stephen's campaign, engage constituents, and raise the funds needed to run a successful campaign.
CHALLENGE
Missouri's political scene is a competitive one. In the "Show Me state," any successful candidate needs a website that is professionally-designed, tells a powerful story, and displays clear and compelling calls to action to donate, volunteer, vote, and get involved.
With the race quickly heating up, Crowd Digital Marketing was presented a quick timeline to produce a website that checks all those boxes while being easily found on Search Engines and navigable and responsive on multiple devices.
OPPORTUNITY
Stephen Webber's campaign had a number of website engagement goals related to donations, volunteer signups, event RSPVs. Our Crowd worked to develop a series of tools to help meet - and exceed - those campaign goals.
RESULTS
We worked with the Stephen Webber for MO Senate campaign to build a website that does more than tell a powerful story - it engages its visitors and motivates them to get involved via a donation, volunteering, or attending one of many campaign events.
Key website features included:
- ActBlue integration for seamless donations
- Quick buttons with suggested donation amounts from $50 to $2,400
- An internal volunteer information collection form
- Donation popups after a certain amount of time on-site
- A newsroom featuring recent campaign articles, blog posts and press releases
- RSVP pages for campaign events and fundraisers
- Signup opportunities for email newsletters and text (SMS) notifications
The website quickly became a fundraising success, featuring key pages dedicated to issues important to Missouri voters, compelling calls to action to promote campaign involvement, and frequent opportunities to donate.
This comprehensive approach significantly contributed to the campaign's overall success and Stephen Webber's election to the Missouri State Senate.
